Rev Up the Race With Legendary Hot Wheels
There’s no match for the raddest cars in town. Hot Wheels, the iconic die-cast toy car from Mattel, goes way back to the 1960s. Mattel, Inc. has long been known for its legendary Barbie dolls, which paved the way for the company’s rise and reign in the toy manufacturing industry. One of their co-founders, Elliot Handler, thought of creating a line of equally famous toy cars for the boys’ division to directly compete and exceed the popularity of Matchbox, an English toy car brand.
The first lineup of Hot Wheels toy cars featured stunning muscle cars, taking design inspirations from real-life custom models like Firebirds, Corvettes, and Camaros. The company’s distinctive Spectraflame finish increased the cars’ appeal when it was released in the market. Today, the brand has expanded its products for boys ages 3 and up, and even included the adult market with their collector’s edition.
Countless boys worldwide are enjoying their Hot Wheels toy cars paired with the brand’s customizable track builders, unleashing creativity and revved-up thrill in every race. Offering hours of fun through an exciting product lineup, your kids will enjoy non-stop races featuring awesome zooms, drifts, and jumps. And there’s still so much fun in store with their latest scooters!